The Indian Small Business & Franchise Association (ISFA), established in 2008, stands as a steadfast advocate for India s small business and franchise sector. Committed to fostering a conducive environment for growth, ISFA connects entrepreneurs with investors and business partners, facilitating access to front-line support systems and streamlining the journey from concept to marketable product. With a vision to bolster India s domestic ecosystem and global competitiveness, ISFA tirelessly engages with government bodies, industry associations, and international counterparts to champion the interests of the industry. Through a blend of advocacy, networking, and capacity-building initiatives, ISFA is empowering Indian businesses to thrive both locally and on the global stage